Our mission is...

To inspire people to live a healthier, more compassionate and sustainable lifestyle.
To inspire choosing entirely animal free products in all food, clothing and commodities.
To be a voice for all animals being exploited.
To expose the hidden truths behind the food, fur, entertainment, sport and animal industries. To promote awareness of the devastating impact these industries have on global warming, widespread pollution, deforestation, water scarcity, species extinction and world hunger.

We will shape the future with the choices we make today!
- Michael & Michelle

Your Choices Affect
The Animals | The Planet | Your Health